AC Milan’s Strategic Move: CEO’s Dubai Visit Secures Funds for Team Enhancement

Giorgio Furlani, AC Milan’s CEO, recently concluded a fruitful business trip to Dubai. The visit focused on strengthening existing partnerships and exploring new avenues for growth. Despite recent sporting challenges, the Milan brand continues to thrive, with its appeal reinforced by the recent Supercoppa victory in Riyadh.

The club aims to align its business success with sporting achievements. Revenues generated from Middle Eastern sponsors and supporters will be reinvested to build a more competitive team. The longstanding partnership with Emirates Airlines, Milan’s primary sponsor, is set to extend beyond 2026, potentially bringing in over €30 million annually.

Milan’s presence in the Middle East is significant, with the club being the first Italian team to establish a physical office in Dubai. The region is crucial for expanding Milan’s global brand presence. Recent data shows Milan as the most relevant Italian club in the area, boasting over 6 million supporters and the highest television viewership in the MENA region.

The club is also focusing on engaging younger generations and developing talent through its Academy project in the Middle East. Upon his return, Furlani is expected to begin interviews for the new sporting director position, a key step in shaping the club’s future strategy.