Wed. Oct 15th, 2025

Juventus Eyeing Norton-Cuffy: How Arsenal Could Profit from Genoa’s Potential Sale

Recent reports suggest that Juventus is showing keen interest in Genoa`s young right-back, Brooke Norton-Cuffy. This potential transfer could not only benefit Genoa but also Arsenal, Norton-Cuffy`s former club.

Norton-Cuffy, an England Under-21 international, has been making waves in Serie A since his €2 million transfer from Arsenal to Genoa in the summer of 2024. His impressive performances over the past season and a half, featuring in 21 competitive matches, have caught the eye of top Italian clubs.

Juventus` Interest and Potential Transfer

Juventus has reportedly placed Norton-Cuffy high on their wishlist for the upcoming transfer window. The Turin giants are not alone in their pursuit, with Napoli also expressing interest in the young defender as a potential understudy to Giovanni Di Lorenzo.

Genoa is said to value Norton-Cuffy at around €10-12 million, a significant increase from their initial investment. This valuation reflects the player`s rapid development and growing reputation in Italian football.

Arsenal`s Potential Windfall

Interestingly, Arsenal stands to benefit financially from any potential transfer. The London club included a sell-on clause in their deal with Genoa, entitling them to a percentage of any future transfer fee for Norton-Cuffy.

If the transfer to Juventus materializes at the rumored price, Arsenal could receive a substantial sum, showcasing the foresight in their transfer strategy and the value of nurturing young talent.

This situation exemplifies how strategic planning in transfer deals can create long-term financial benefits for clubs, even after a player has left. It also highlights the rapid rise of Norton-Cuffy in Italian football and his potential to become a significant player in Serie A.

By Vihaan Mehrotra

In the heart of Bangalore lives and works Vihaan Mehrotra, one of modern India's most insightful sports analysts. His childhood passion for cricket and field hockey evolved into a successful career. His daily column in Bangalore's digital media covers all significant world sporting events, from cricket matches to badminton tournaments. As a sports betting expert, he developed his own methodology for analyzing team statistics. His IPL match predictions are renowned for their 75% accuracy rate.

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