Juventus shares are rapidly increasing on the stock exchange due to circulating rumors about a potential change in ownership structure, historically held by the Agnelli family. The stock price has surged by 7.5%, reaching €3.34. Since February 2nd, there has been approximately a 43% increase, demonstrating a significant rally despite recent disappointing sports results.

These results include elimination from the Champions League, Coppa Italia, and effectively the Serie A title race after a significant home defeat against Atalanta. In January, the club also lost in the Italian Supercoppa Final Four.

Market speculation particularly revolves around Exor (Juventus’ controlling shareholder with 65.4% stake) possibly withdrawing in favor of former president Andrea Agnelli’s return. Rumors suggest Agnelli is prepared to re-acquire the club with other partners. Names mentioned in connection with this, without specifying potential roles, include Red Bull, a major player in sports and European football, and cryptocurrency giant Tether, who recently became a Juventus shareholder with an 8.2% stake.

Exor, when contacted by Radiocor, dismissed these rumors as having “no factual basis.” In previous years, Exor’s management had been questioned about the possibility of selling the team, but the leadership consistently signaled their commitment, particularly highlighted during the celebrations of the Agnelli family’s 100 years of ownership.

Furthermore, sources close to Juventus, as reported by borsaitaliana.it, point out that despite some disappointing results, the team remains competitive in the league and European competitions. Regardless, the market appears stimulated by the rumors of a potential ownership reshuffle in recent weeks.