Information shoppers most opposed to make use of of AI for delicate matters similar to politics, report finds.Most information shoppers in the USA and the UK could be uncomfortable with journalism produced primarily by synthetic intelligence (AI), a survey has discovered.
Solely 23 p.c of respondents within the US and 10 p.c within the UK could be comfy with AI-produced information, with shoppers particularly suspicious of the expertise getting used for delicate matters similar to politics and crime, the survey by the Reuters Institute for the Research of Journalism confirmed on Monday.
Simply over half of US respondents and 63 p.c UK respondents mentioned they’d be uncomfortable with AI-led information, respectively, with 18 p.c answering they’d be neither comfy nor uncomfortable.
Respondents had been least resistant in direction of utilizing AI to generate text-based content material, illustrations and stylised graphics, and most strongly against the usage of AI for creating realistic-looking pictures and video.
“Our findings present audiences are most open to AI makes use of which can be behind the scenes and areas the place AI will help enhance their experiences utilizing information, offering extra personalised and accessible info,” the institute mentioned in its annual Digital Information Report accompanying the survey.
“They’re much less comfy relating to public-facing content material, delicate or necessary matters, and artificial movies or photographs which will come throughout as actual, and the place the results of error are seen as most consequential. Total, there may be consensus {that a} human ought to at all times be within the loop and full automation needs to be off limits.”
The findings come as newsrooms world wide are adopting AI amid plunging revenues and heavy job cuts.
Quite a few information retailers globally have applied AI instruments for duties starting from analysis to transcribing interviews and content material creation.
Information Corp Australia’s govt chair Michael Miller final yr revealed that the media firm was producing about 3,000 articles per week utilizing AI.
Because it introduced a 100 million euro cost-cutting programme final yr, German tabloid Bild warned workers that it anticipated to make additional cuts as a consequence of “the alternatives of synthetic intelligence”.