Final Up to date: January 23, 2023, 19:00 IST
(L-R) Mr R Hanawa (President, YONEX India), Pullela Gopichand (Chief Nationwide Coach, Indian badminton workforce), Mr Vikramaditya Dhar (Managing Director, Dawn Sports activities India Pvt Ltd.), and Mr Ben Yoneyama (Chairman, YONEX Japan) on the YONEX-SUNRISE press convention in New Delhi (File Picture)
The rising recognition of the sport has resulted in taking the demand for high quality racquets sky excessive and the market share for badminton is seeing a 10-15% YoY progress.
Badminton has seen speedy progress as a sport in India within the final decade and the world’s main badminton tools model YONEX has made a giant announcement of producing high-quality graphite racquets within the nation. Latest performances of Indian shuttlers within the Thomas Cup, World Championships, Asian Video games and Commonwealth video games have made the sport extraordinarily widespread within the nation consequently Yonex decides to take the large name to increase its present manufacturing plan and base in India, a transfer which is able to convey the price of full-body racquets down significantly.
Final yr was a wonderful yr for badminton within the nation with historic Thomas Cup triumph in addition to successful medals on the World Championships and different multi-nation occasions such because the Asiad and the Commonwealth Video games. Such constant performances has put badminton within the highlight because it’s now the second most performed sport by each genders in India.
The brand new graphite racquets had been unveiled within the presence of Ben Yoneyama, Chairman of YONEX Japan, R Hanawa, President of YONEX India, Vikramaditya Dhar, Managing Director, Dawn Sports activities India Pvt Ltd and India’s chief nationwide coach Pullela Gopichand.
“India is a giant marketplace for badminton with its rising financial system and curiosity within the sport. Loads of Indian gamers are performing very well on the world stage, encouraging extra to take up the game. We wish to cater to that viewers and supply the very best Japanese high quality tools to additional the game’s growth,” Mr Ben Yoneyama, Chairman of YONEX Japan, commented whereas addressing the media at a press convention within the capital metropolis on Saturday.
The rising recognition of the sport has resulted in taking the demand for high quality racquets sky excessive and the market share for badminton is seeing a 10-15% YoY progress. The manufacturing of racquets in India can even make sure the product’s costs cut back by 20-30% than the present market charges.
“We wish to give higher high quality racquets to our clients who’re in search of full physique graphite racquets at reasonably priced costs. These are for gamers at the next degree, enjoying at academies and beginning at a aggressive degree. With racquets being made in India, the shoppers needn’t fear about import prices, fluctuating trade charges as they’ll get prime quality Japanese craftsmanship and know-how at reasonably priced costs.” mentioned Mr Vikramaditya Dhar, Managing Director, Dawn Sports activities India Pvt Ltd.
The Nationwide coach additionally underlined the position performed by YONEX within the rise of Indian badminton on the worldwide stage and mentioned the brand new initiative was simply one other step to empower Indian badminton.
“Yonex Dawn has made an enormous distinction to Indian badminton, whether or not it was in 2008 when India reached the quarterfinals on the Olympics or the implausible efficiency on the 2010 Commonwealth Video games. Their help was instrumental in India successful the primary Olympics Medal at 2012. YONEX has been an integral a part of India’s success story in world badminton,” he added.
The Japanese firm, which arrange a manufacturing facility in Bengaluru in 2016 underneath the ‘Make in India’ initiative, was solely producing aluminium T-joint racquets, used for rookies who play for health or recreation goal. They goal to amplify the manufacturing of present T-joint racquets from 1 million to 2.5-3 million per yr.
Yonex and Dawn have been dedicated to the promotion and growth of badminton for over 60 years. SUNRISE has the most important direct sports activities distribution community within the Indian sub-continent. It has been supporting a number of state and district associations within the nation to advertise and develop the sport the grassroot to the very best degree of badminton within the nation. They’re additionally the official tools companion for the Badminton Affiliation of India.
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