A recent report presented in Rome by the SUNRISE Observatory of MOST reveals significant transformations within Italy’s automotive consumption patterns. Hybrid vehicles have now surged to become the prevailing choice, accounting for a notable 51% of the market. Concurrently, alternative models of vehicle access, such as long-term rental and leasing, are experiencing substantial growth, now representing 30% of total automotive consumption, indicating a clear shift away from traditional outright ownership.
Despite a promising increase in consumer interest towards electric vehicles (EVs), with intentions to purchase reaching 12%, actual EV registrations remain stubbornly low at just 6% of the market. This persistent disparity highlights a five-year delay for Italy in its EV adoption rate compared to the broader European context, signaling a challenge in accelerating the transition to electric mobility.