Tue. May 5th, 2026

Lavazza Debuts at Internazionali BNL d’Italia, Partners with Sinner Until 2030

The iconic coffee company, Lavazza, has announced further milestones in its partnership with the world of tennis and its number one player. This signifies Lavazza’s significant presence at the Internazionali BNL d’Italia. Accompanying this announcement is the launch of a new campaign titled “Niente batte l’originale” (Nothing beats the original), featuring the celebrated Jannik Sinner.

English Translation:

Further milestones in the partnership between the historic coffee company and tennis, and its number one player, have been announced today. The new campaign “Niente batte l’originale” (Nothing beats the original) has also been launched, with Jannik Sinner as its star.

By Rohan Chatterjee

From bustling Kolkata, Rohan Chatterjee has been covering world-scale sporting events for a decade. His special interest in cricket and football, supported by a deep understanding of bookmaking, allows him to create detailed analytical materials. A sports journalism graduate from Delhi University, he became a leading expert in Asian sports leagues analysis. Rohan regularly consults novice bettors and hosts a popular sports analytics podcast in Kolkata.

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