Final Up to date: December 21, 2022, 15:19 IST
Viacom18, Sports18, Jio Cinema, Olympics, Paris 2024, Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan, Sri Lanka, Subcontinent
The Worldwide Olympic Committee (IOC) introduced on Wednesday that Viacom18 Media Personal Restricted (Viacom18) has secured the unique media rights to broadcast the Olympic Video games Paris 2024, plus non-exclusive rights to the Winter Youth Olympic Video games Gangwon 2024, in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka.
By the settlement, Viacom18 will present multi-platform protection of the Video games, and guarantee free-to-air tv protection inside the area.
“Followers throughout India and the Subcontinent will be capable to witness the magic of the Olympic Video games by this partnership with Viacom18,” stated IOC President Thomas Bach. “As a dynamic sports activities and media market, this is a crucial strategic area for Olympic broadcasting, and this new media rights settlement will assist us encourage followers and younger folks throughout these nations to have interaction with Olympic sports activities and the Olympic values.”
“The Olympic Motion is getting stronger in India, buoyed by large medal-winning performances by Indian athletes and their inspiring tales, a rising sporting tradition and an exponentially elevated entry to top-level content material for tens of millions of Indian sporting followers on their units,” stated Viacom18 Sports activities CEO Anil Jayaraj. “We’re delighted that we will current stay Olympics content material to each Indian by our a number of platforms, and are proud to showcase the last word pursuit of sporting excellence all athletes embark upon to attain the height of sporting glory at Paris 2024.”
The IOC works with media firms around the globe to make sure that as many individuals as doable are in a position to expertise the magic of the Olympic Video games. The Olympic media partnerships additionally contribute helpful income that ensures the long-term monetary safety of the Olympic Motion. The IOC retains simply 10 per cent of those revenues, with the remainder being distributed to assist the staging of the Olympic Video games, promote the worldwide improvement of sport and the Olympic Motion, and help with the implementation of the Olympic Agenda 2020 and Olympic Agenda 2020+5.
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