Liverpool Secures Record-Breaking Front-of-Shirt Deal with Turkish Airlines
Liverpool Football Club is set to welcome a new front-of-shirt sponsor for the first time in 17 years, following the announcement of a significant agreement with Turkish Airlines.
Starting from June 2027, the Turkish Airlines name and logo will be featured on the Reds' shirts for a five-year period, succeeding Standard Chartered, whose current contract concludes at the end of the ongoing season.
According to reports, the partnership with Turkish Airlines is valued at over £300 million, equating to £60 million per season. The club has hailed this as the most financially significant front-of-shirt sponsorship agreement in the history of the Premier League.
Ben Latty, Liverpool FC's Chief Commercial Officer, expressed his delight, stating on the club's official website: "This is a milestone announcement for us, and we are thrilled to welcome Turkish Airlines as our main club partner from June 2027.
"The front of the Liverpool shirt holds a special place in our club's history. Turkish Airlines is a globally recognized entity with an extensive international network, and we eagerly anticipate commencing our partnership and forging a strong relationship together, building upon the solid foundations established from the memorable events of 2005.
"This announcement also presents an opportunity to acknowledge the extraordinary contributions Standard Chartered has made to Liverpool FC over the past 17 years.
"They have been an integral part of our journey through an exceptional era in the club's history, and we are delighted that Standard Chartered will continue to be a part of the Liverpool FC family as a global partner from June 2027.
"As we prepare for this transition, we look forward to the upcoming season and welcoming Turkish Airlines as our main club partner from June 2027."
Liverpool's Rare Front-of-Shirt Sponsor Changes
Turkish Airlines will become only the sixth company to have its name displayed on the front of Liverpool's shirts since sponsorship began in the late 1970s. The previous sponsors include Hitachi (1979-1982), Crown Paints (1982-1988), Candy (1988-1992), Carlsberg (1992-2010), and Standard Chartered (2010-2027).
Ahmet Olmustur, CEO of Turkish Airlines, commented: "Liverpool Football Club is among the most recognized and respected football clubs globally, boasting an exceptional heritage and a truly worldwide fanbase.
"We are extremely pleased that Turkish Airlines will become the club's main partner and that our name will grace one of the most iconic jerseys in world sports."
English Translation:
Liverpool Boosts Revenue Through Record-Breaking Deal with Turkish Airlines
Liverpool will feature a new front-of-shirt sponsor next season for the first time in 17 years, following the club's announcement of a lucrative deal with Turkish Airlines.
The airline's name and logo will adorn the Reds' shirts for the next five years, replacing Standard Chartered, whose contract concludes at the end of the current campaign.
The Athletic reports that the agreement with Turkish Airlines is valued at over £300 million (£60 million per season), with the club asserting it is the most profitable front-of-shirt contract in Premier League history.
Ben Latty, Chief Commercial Officer at LFC, stated on the club’s official website: "This is a milestone announcement for us, and we are delighted to welcome Turkish Airlines as our main club partner from June 2027.
"The front of the Liverpool shirt holds a special place in our club's history. Turkish Airlines is a globally recognized organization with an extensive international network, and we look forward to beginning our partnership and building a strong relationship together, with already strong foundations built from those special memories back in 2005.
"This announcement also provides an opportunity to recognize the extraordinary contribution Standard Chartered has made to Liverpool FC over the past 17 years.
"They have been an important part of our journey through an exceptional period in the club’s history, and we are delighted that Standard Chartered will remain part of the Liverpool FC family as a global partner from June 2027.
"As we prepare for this transition, we look forward to this new season and welcoming Turkish Airlines as our main club partner from June 2027."
Liverpool Rarely Changes Front-of-Shirt Sponsors
Turkish Airlines will become only the sixth company to have its name on the front of Liverpool’s shirts since sponsorship was introduced in the late 1970s, following Hitachi (1979-1982), Crown Paints (1982-1988), Candy (1988-1992), Carlsberg (1992-2010), and Standard Chartered (2010-2027).
Ahmet Olmustur, Turkish Airlines CEO, said: "Liverpool Football Club is one of the world’s most recognized and respected football clubs, with an exceptional heritage and a truly global community of supporters.
"We are very pleased that Turkish Airlines will become the club’s main club partner and that our name will take its place on one of the most iconic shirts in world sport."
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